Blog for IRES and our subscribers. Read a post and let us know your thoughts...

Tuesday, May 29, 2012

ListHub: From Syndication to Mastering Online Marketing


Brokers, Marketing Managers and Agents, you are invited to an educational seminar!


From Syndication to Mastering Online Marketing
Date:  Friday, June 8th, 2012
Hosted By:  IRES MLS
Details:  One Lucky Attendee will win a Free Gift

Consumers are constantly turning more to the internet for everything, including real estate.  As a result, the number of internet marketing technologies is exploding and consequently overwhelming to brokers and agents.   In today's challenging market, we can not afford to waste precious dollars experimenting to find out what works!  If you are interested in maximizing and measuring the value you get from online advertising, we have some valuable information for you.

On Friday, June 8th, the IRES MLS is hosting educational seminars to help.  ListHub gives area brokers and agents the latest online marketing tools and strategies, including the premier system for marketing property listings online.  ListHub specializes in data integration and marketing metrics.  Today, they manage the listing inventory for thousands and thousands of real estate companies nationwide.   And, ListHub's Online Marketing Reports have been dramatically updated in recent months to now include traffic from REALTOR.com, along with expanded data from Zillow/Yahoo! and a variety of additional sites!  Find out how to put their experience to work for you!

Please join us to find out how you can leverage these new tools to make the most of the internet explosion - there are things that you can do today without spending a penny that will directly improve your results!

A ListHub representative will provide you with helpful online marketing tools and tips.

Register Today at One of Two Convenient Locations!

For Office Brokers Only
Friday, June 8th, 9:00 AM – 10:00 AM
IRES MLS
2725 Rocky Mountain Avenue,
Suite 450
Loveland, CO 80538

For Agents Only
Friday, June 8th, 10:30 AM – 11:30 AM
IRES MLS
2725 Rocky Mountain Avenue,
Suite 450
Loveland, CO 80538

For Brokers and Agents 
Friday, June 8th, 2:00 PM – 3:30 PM
The Boulder Area REALTOR® Association
4885 Riverbend Road, Suite A
Boulder, CO 80301
http://events.constantcontact.com/register/event?llr=dalefsdab&oeidk=a07e5yjiznl4c5d9e8b

Monday, May 21, 2012

Turn Your ColoProperty Listing Into a QR Code


 The improved ColoProperty includes a great bonus feature for you: a unique URL for each listing. What does that mean to you?  You can now pull up your listing on ColoProperty.com®, copy the URL in the Address bar, then link to it on your website or blog. Plus, easily post your listing to your various social networking sites by clicking any of these buttons:
 
Here’s a technology option you might not have tried yet:  QR codes.  A QR code is a barcode (just like on items at the grocery store) that can be scanned with a smart phone to access information or a website. We’re going to show you how to create a barcode that leads people to your listing on ColoProperty.com®, like the one below. Once created, you can place the QR code on brochures and flyers to quickly direct buyers to your listing online.

1) Go to ColoProperty.com® and pull up the detail page of your listing. Copy the url and go to www.mobile-barcodes.com/qr-code-generator. Simply paste your url into the field and click “Submit”.  Your QR code has been generated!
2)  Right click (or Command/click for Macs) and copy or save the image. Then paste it or upload it wherever you would like. Your flyers and brochures are perfect because they give buyers access to listing details, ALL of the photos, virtual tours, map location, Walkscore, and it’s all branded with your contact information. If they click "Request Info", the lead is emailed straight to you!
3)  You need a barcode scanner on your smart phone to pull this whole thing together. Go to either the Market or the App store and search for “barcode scanner” or “barcode reader”. Download the app of your choice (for free), open it and scan the QR code above to see what buyers will see when they scan your listing’s QR code.